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Case Studies
Little Rad Things
Little Rad Things is a children’s clothing brand run by a mom working full-time while fulfilling orders out of her garage. She built the brand organically using her own kids as models and created strong brand resonance.
This San Francisco-based hat brand launched in November 2024 with only a few products and minimal traction. During its first month, the brand generated only a few hundred dollars in sales. The brand is mission-driven and focused on supporting college athletes through NIL opportunities.
This Is My House Dress was founded by a talented designer with a strong Instagram following and a clear creative vision. While the brand resonated visually, online sales were inconsistent and the business lacked structure.
MADAPE was a long-standing brick-and-mortar motocross retailer known for selling established brands in-store. The owners decided to launch their own product line and sell online for the first time.
Brisket Supply is a Connecticut-based brand that originally found success through in-person events such as pop-up shops, holiday fairs, and local markets. When they joined us in October 2024, their online store was on Squarespace and monthly revenue typically ranged from $5,000 to $10,000, with most sales happening offline.
Alt Industries launched as a brand rooted in the emo, alternative, and metal music space. Initially, the goal was to serve the broader alternative community. However, traction was slow, competition was heavy, and messaging felt too broad to truly resonate. The brand essentially started from zero, generating around $600 in July as their first meaningful sales.
Scary But Beautiful was founded by a first-time business owner with a vision: create a faith-led brand that stands out in a crowded market.While the product quality and differentiation were strong, the challenge was storytelling — making sure the right audience could find and connect with the brand’s message.
Train of Thought Collective entered the program with an established audience, thousands of sales, and strong brand awareness. They understood their customer and already created content that resonated. Their main goal was to bring paid advertising in-house after previously working with an agency.