How A Retail Business Should Use Instagram Chat Stickers

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Instagram recently released a new chat sticker for their stories and we're gonna talk about specifically for retail businesses Four (4) Ways That You Can Use That New Chat Sticker.

Hot New Feature: Instagram Stories Chat Sticker - It allows you to initiate a private group chat through Instagram Stories with up to 31 of your followers. They click on the chat sticker and you decide who joins and how long the chat stays open.

How you can use Chat Stickers:

  • Invite customers to a local event - If you’re hosting an event at your location, use the chat sticker to build a mini community of followers that are interested. From there you are able to introduce yourself and answer any questions they may have.
  • Get feedback - Invite a select group to get you honest reviews and feedback on your products. You can make it more exclusive and share upcoming items.
  • Offer coupons and discounts - Make that conversion! Offer an exclusive limited time coupon and turn those followers into buyers.
  • Target a niche group - A good strategy is to combine the “Close Friends” feature with the Chat Sticker. You are able to select some of your followers and essentially get them talking in the same space.

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Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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