How Ecommerce Stores Can Find Micro-Influencers

Hey guys, so if you own an E-commerce business you definitely want to listen to this episode. And if you don't, you still want to listen to it. So what we're going to talk about is How You Can Use Micro Influencers To Grow Your Business.

So, you might know big time influencers like Kylie Jenner, Cameron Dallas, and Lilly Sighn. To get a sponsored post from one of them it could cost you up to $1 million. Now, if you’re working with a smaller budget, you can still take advantage of the power of influencers.

What is a micro-influencer?

Micro-influencers are those people with 10 to 100 thousand followers that tend to appeal to a more targeted audience. These type of micro influencers are more cost-effective and have a better, closer relationship with their followers.

Here’s 4 ways on how to find micro-influencers:

Start with your own followers - The first step should be to check your own following. You might already have some micro-influencers in your network. Check for the people that are already liking, commenting, sharing your content.
Search for hashtags - Use Instagram and Twitter to search for your brand name and any other relevant hashtags to your brand.

Research the competition - Go over to your competitors profiles; check who’s following and engaging with them. There’s a good chance you’ll find some micro-influencers you can reach out to.
Use a tool - Doing these things might be a bit time consuming so using the right tools will speed up the process. Something like Influence.co and BuzzSumo can help you discover potential influencers using relevant keywords. In their platforms you can see follower count, engagement rate, and other stats.

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Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!