How to Run FACEBOOK ADS for Clothing Brands

If your Facebook Ads strategy still looks like it did in 2020—stacked ad sets, layered interests, and random budget splits—you're burning money. Meta has changed the game, and what worked even a year ago might now be killing your results. But here’s the good news: the new system is simpler, smarter, and built to help clothing brands scale faster with less guesswork.

In this guide, we’re going to break down the most effective way to run Facebook and Instagram ads for clothing brands in 2025. Whether you're just getting started or want to clean up a messy ad account, this blueprint will show you how to build campaigns that convert.

The Game Has Changed: Enter Advantage+ Campaigns

Meta recently rolled out one of the biggest ad structure updates in years: the Advantage+ Sales Campaign (formerly known as Advantage+ Shopping Campaign). This campaign type is now the default—and for good reason. It simplifies the process and lets Meta's AI do the heavy lifting when it comes to optimization.

First Rule: Set Your Objective to “Sales.”
Always. No exceptions. Whether you're running a startup boutique or a 7-figure streetwear brand, your objective should be sales—not traffic, not leads, not engagement.

This is crucial because Meta is now optimizing based on intent. If you ask for anything other than purchases, you’re training the algorithm to go after window-shoppers instead of buyers.

Campaign Budget Optimization (CBO) vs. Ad Set Budget Optimization (ABO)

Old-school advertisers used to love control. They'd set daily budgets at the ad set level (ABO) and manually allocate spend. The problem? If your ad flopped, it still got spend. That’s inefficient.

CBO (Campaign Budget Optimization), on the other hand, lets Meta distribute budget automatically to the best-performing ad sets. That means more money goes to what’s working and less goes to what isn’t.

If you want scale and simplicity, CBO is your best friend.

Suggested Budget:

• Established brands: $100/day
  
  

• New brands: Start with $30/day (or even $5/day if you're testing)
  
  

Ad Set Structure: Keep It Focused

We recommend one campaign per concept (e.g., TikTok-style content, UGC testimonials, etc.). Each campaign can house multiple ad sets, with each ad set representing a creative concept or audience.

Avoid over-segmentation. With broad targeting and Meta’s AI, it’s more effective to simplify and let the algorithm find your customers.

You can still create custom audiences based on website visits, purchases, or even URL parameters using tools like Triple Whale, but don’t obsess over micro-targeting if your brand is still in growth mode.

Audience Targeting: Let Meta Do the Work

Meta is moving away from granular targeting. In most cases, especially for clothing brands, broad targeting performs best.

That means:

• Targeting the U.S. (or your country)
  
  

• Age 18+
  
  

• Language: English (if applicable)
  
  

• Leave gender and interest targeting open unless you’re very niche
  
  

Meta will find the right audience through machine learning. The algorithm needs space to work its magic, and limiting your audience can reduce performance by up to 7%.

When to Use Custom Audiences

If you’re more established and have traffic, custom audiences become powerful.

Here’s when to use them:

• Retargeting website visitors
  
  

• Excluding past purchasers
  
  

• Creating lookalikes from your email list or past buyers
  
  

Just don’t lean too heavily on them early on. If you don’t have enough data, they won’t perform well.

Pixel & Conversions: Track What Matters

Make sure your Meta Pixel is installed and optimized for purchases—not just add to carts or view content. This ensures Meta is learning from buyers, not browsers.

Under “Conversion Event,” always choose “Purchase.”
And under “Attribution Settings,” stick with 7-day click, 1-day view (now including 1-day engaged view).

The Flexible Ad Format: Use It!

Facebook's newer “Flexible” ad format (formerly Dynamic Creative Testing or DCT) allows you to test multiple creative pieces within a single ad.

Here’s what we recommend:

• 3 strong creatives per ad (images or videos)
  
  

• Add primary text and headlines
  
  

• Use real lifestyle content: people wearing your clothing, before/after visuals, or UGC-style testimonials
  
  

The idea is to stack multiple winning angles and let Meta's algorithm sort out the best performers.

It’s Not About One Perfect Ad

No single ad will scale your business. But 5–10 great creatives, tested and stacked inside a well-structured campaign, can create stability and drive consistent results.

What matters most:

1. Better creative
   
   

2. More creative
   
   

3. Winning angles
   
   

Don’t just crank out content—make sure it's good. Use storytelling, social proof, and real people.

Launch Tips: Timing and Landing Pages Matter

• Launch campaigns at midnight (12:01 AM) to reduce competition at the start of the day.
  
  

• Make sure your landing page is optimized. It must be:
  
  

• Fast-loading (especially on mobile)
  
  

• Aligned with the ad’s message
  
  

• Mobile-first in layout
  
  

• Focused on conversion (clear CTA, limited distractions)
  
  

Remember, a bad website kills good ads.

Recap: Your 2025 Facebook Ad Blueprint

✅ Use Advantage+ Sales Campaigns
✅ Set your goal to Sales
✅ Use Campaign Budget Optimization (CBO)
✅ Keep one campaign per concept
✅ Run broad targeting (with optional custom audiences if you have data)
✅ Track purchases, not clicks or traffic
✅ Test multiple ad creatives using the Flexible format
✅ Focus on creative quality and volume
✅ Ensure your website is built to convert

Final Thoughts

If your ad account feels chaotic or your results are inconsistent, you’re not alone. Hundreds of clothing brands have overhauled their Facebook Ads structure using this exact framework—getting better returns, more stability, and faster scale.

Want help implementing this step-by-step in your own business? BitBranding opens up a limited number of free strategy calls each week to help brands simplify, optimize, and scale their ad accounts.

Whether you're doing $500/month or $50K/month in revenue, this new structure is your path forward.

Ready to start scaling your clothing brand with Facebook Ads that actually work in 2025?

Stay tuned for our next article: “How to Create Clothing Brand Offers That Convert.” Or if you're serious about growth, book a free strategy session and stop wasting money on outdated ad tactics.