Hey, y'all it’s Aaron here, and today I'm going to be sharing with you some insight into the future of online clothing brands and boutiques. I’m also going to break down one strategy that is going to set you apart from your competition, build brand loyalty and make you a ton of money.
Digitally Market
So number one is email and SMS marketing, that is text message marketing.
It's never been more important to own your list and own your own data. The cost of Facebook, Instagram, TikTok, social media advertising as we know it is on the rise. Now, that doesn't mean it isn't still a great buy to be on Facebook, Instagram, TikTok or whatever you just decided to use, because it absolutely is, but where you are going to gain margin for your brand or boutique is going to be with email and text message marketing and automations.
I suggest setting up several automations to set and forget, but then you should be emailing your list three times per week with at least one text message. Remember, your goal is to stay top of mind. It's about to get real busy and noisy.
Nice To Meet You!
Before we get into the thick of it with number two into I just want to say welcome especially to everybody new. My name is Aaron and I'm one of the co-founders here at BitBranding.
We've been helping frustrated store owners since 2015 become impactful store owners through tutorials, tactics and strategies.
Go Live
All right. So number two is live selling.
This is by far one of the easiest and most cost effective ways for you to get in front of your audience. The best part is that it helps you really develop a relationship with your customers online. And this strategy alone could double your online sales.
Don’t Go Anywhere
If you think this was helpful, wait until I give you the strategy to help you future proof your online store for success.
Be Personalized
Number three, personalization.
You have got to personalize as much as you can. For example, you are watching this because you're more than likely a clothing brand or boutique owner and you want some insider information for how to grow and scale your business. The same is for your brand, but you have an advantage. You can literally stuff notes inside of the packages you're about to send them. The amount of endorphins that fire when someone receives a package in the mail is, well, I don't know exactly, but let's just say it's a lot. Now, imagine if you took the time to write something special and personalized to them. You're going to be their favorite brand. And guess what? The discount you also dropped in the bag, they're going to use it right away, especially after they get an email and a text reminder to make sure to use it.
If you are already trying out live videos, you want to drive more viewers to your lives, you have to check out this video and exactly how to do it right here
Drop Collections
The next one here is powerful and if it's done correctly, will absolutely change your business and the way you set it up.
So number four, what you've been waiting for, and thank you for sticking around, is Collection Drops.
Now go with me here. So imagine you created a page on your website that was catered towards a theme, a season or event, and then you created content around that collection to drop and drive traffic to that page.
Now the fun part starts. Imagine someone went there to buy one item, but if you have the right tools in place, like OneClickUpsell, you could go now and suggest other items based on the collection that they're already shopping.
Now, for those next level people, you can also start running ads for everyone who visits that page and start suggesting other items in that collection as well, whether it's a cross-sell, up sell, down sell, you can start using ads to promote that as well.
Now, if you're more advanced, you can also start running ads for everyone who visits that page and start suggesting other items in that collection as well.
Whether it's a full blown boutique or a T-shirt company, the growth of your business is dependent on two things. Number one is getting new customers to buy more than they thought they were going to. And then number two is getting those new customers to come back as repeat customers again and again.
Look, I know this is a lot to think about, which is why there will be another blog, as well as a video, on exactly what a collection drop is and how to do it. But right now, we have a PDF document that walks you through exactly how to set up your first collection drop. Head on over to the video version of this blog and leave a comment there with the word collection and I'll send you the link to this PDF. You can find that video here.
All right. So if you stuck around this long. Thank you. You're probably a clothing brand or boutique owner who wants the keys to ecommerce growth and success for the long term. Since I know this is probably you, otherwise you would have clicked away, then you need to check out our free training on the five pillars that must be in place to grow and scale profitably for your clothing brand. Check out the description of the video for this topic for the link and I will tell you right now that training is only twenty minutes and you can start taking action today.
All right, guys, that's all we have for you today. If you enjoyed the tutorial and found value in it, make sure to subscribe to our YouTube Channel and hit the bell so that you don't miss out on any of the content we put out every single week to help you guys grow your business.
I'll see you on the next one.
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