Live Selling for Retailers: What You Need To Know

Experts predict that the United States live selling market will be worth more than sixty-eight billion dollars by 2026.

Live selling is taking the retail industry by storm. With the rise of social media and technology, it is easier than ever before for retailers to connect with their customers, showcase their products, and increase sales.

If you want to get started with live selling, it's important to understand the basics of how it works and how it can help you increase brand awareness.

To make things easier for you, we've put together a guide. Keep reading to find out more.

What Is Live Selling?

Live selling is a real-time, interactive sales technique where retailers use video streaming platforms to showcase and sell their products directly to consumers.

It is a great option for eCommerce brands that want to create an engaging and interactive shopping experience.

The best live sellers know how to effectively demonstrate products, answer questions, and offer promotions in real time.

Live selling began to gain popularity in the early 2010s with the rise of social media platforms. But it wasn't until the COVID-19 pandemic in 2020 that live selling truly took off.

This is because brick-and-mortar stores were forced to close, and consumers turned to online shopping.

Experts predict that live selling will continue to grow in popularity in the coming years. It's likely that more retailers will adopt the technique. It's also likely that consumers will become more comfortable with the idea.

With advancements in technology, live selling is becoming increasingly accessible for retailers of all sizes.

In the future, live selling will probably evolve and become even more interactive and personalized.

Live Shopping Benefits

Many business owners choose not to embrace live selling because they don't understand how it can help them. Here are some of the top benefits that you should know about.

Engage With Your Audience

With live selling, it is easy to build personal relationships with your customers. This is because you'll have the chance to answer their burning questions. This can help to build customer trust and loyalty.

By providing a live and interactive shopping experience, you will also be creating a memorable experience for your customers.

Lower Your Return Rate

Customers who make use of live shopping will get a better idea of what they're purchasing. This will reduce the likelihood that they will return products that they purchase.

Help You Stand Out From Competitors

Live selling is a great strategy for business owners who want to differentiate themselves from their competitors. Not only will you attract new customers.

It will also become easier for you to retain existing ones. This means that you'll gain an edge over your competitors.

Live Selling on Social Media

Live selling on social media is a powerful tool for retailers looking to increase sales and engage with customers.

To get started, you'll need to choose a platform that's right for your business and audience. Some popular options include Facebook Live, Instagram Live, and TikTok.

Once you've chosen your platform, you'll need to create a strategy and plan your live selling events.

This might include preparing your products, setting up your camera, and promoting your event to your audience.

To ensure success, make a point of engaging with your audience during the live event. Take time to answer their questions. You'll also need to showcase your products in an interactive and engaging way.

If you are the owner of a clothing store that does not have a large social media following, it is a good idea to hire a digital marketing agency. They can help you to improve your online presence.

Live Selling on Third-Party Networks

There are several things you should understand about live selling on third-party networks. Firstly, understand the importance of choosing a network that aligns with your brand and target audience.

Look for one that has a strong presence in your niche or industry. You should also consider the network's payment processing and commission fees.

There are also several types of third-party networks that you should avoid. Be wary of networks that have a history of poor customer service or unreliable payment processing.

And make sure to carefully review the terms and conditions of any network you're considering. You'll need to make sure that they align with your business goals and values.

Lastly, take time to assess the resources that a network offers. This might include marketing materials and access to analytics.

Leverage the Power of Influencers

Influencers have a large and engaged following. By partnering with them, you will reach a wider audience and generate more buzz for your products.

One way to leverage the power of influencers with your live selling is to collaborate with them on a joint live event.

This might involve having the influencer promote your live selling event to their followers. You can also invite them to participate in the event as a co-host or a guest.

It's important to carefully choose the right influencer for your brand and target audience. Look for people whose values and style align with the values of your brand.

You should also consider their engagement rate, as well as their reach and demographics.

Start Live Selling Today

If you own a clothing boutique or a clothing brand, it is a great idea to start live selling.

Not only will you engage your audience. You will also lower your return rates and will stand out from your competitors. If you want to generate more buzz about your live events, consider partnering with influencers.

Do you need help growing and scaling your clothing brand? If so, BitBranding can help you. Don't hesitate to schedule a call to get started today!