In today's episode, we talk about How A Gym Can Generate Leads With Facebook Advertising:
- Offer a 21 day FREE trial. The key here is to make sure you have a complete funnel and strategy in place. Let’s dive deep on what you need:
- Make sure you have great copy for your ad and you have at least $15 per day budgeted for the ads.
3.Use an image that is going to resonate with your clientele. Smiling faces, happy, energetic people. Typically women work best.
4.Your landing page is key, this is where people convert. You can keep it super simple for this type of campaign, but there some key elements that will help you convert higher.
Make sure you have these 5 things:
1. Familiarity with your ad and landing page.
2. Social Proof.
3. Ask for full name, not for first and last name.
4. Add a pop-up if they try to leave.
5. Strong call to action and headline.
5. Thank you page and follow up is probably the area most people get it wrong. The thank you page is where you close the deal. Use this page to walk your clients through the next steps and what they should be expecting. Create a video for this so they can see a face and when they show up in person and recognize that person it will help close them.
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