Podcast
How Data-Driven Marketing Can Transform Your Business: A Conversation with Jacob Baadsgaard
In today's episode, we have the privilege of chatting with Jacob Baadsgaard, a marketing and agency expert with over ten years of experience. Jacob has not only provided tremendous value to other businesses, but he also shares valuable insights and...
Foreplay: The Game-Changing Tool That Revolutionizes Creative Workflows for Store Owners
On today's episode we have Zach, founder of Foreplay. We dive into the story of Foreplay, a platform that bridges the gap between performance advertising and creative teams. This episode is value packed for anyone looking to level up their...
Human vs AI: Assessing Rankings in the Battle for Content Superiority
On this episode we're discussing the integration of AI writing to content strategy. This topic is evolving over time and one that should be paid attention to. You're going to learn these three things and more. ❇️ How to use...
Building a Profitable Company: The Journey of Krete with Jake Rosenberg
Jake is a resilient individual who embarked on an unexpected journey towards creating his own skincare brand. You're going to learn these three things and more. ❇️ Expansion to various advertising channels ❇️Scaling by increasing advertising budgets ❇️ An inside...
Niche Audiences and Successful Product Sales: The New Truth in Influencer Marketing with Erin Chau
On this episode we have guest Erin Chau to discuss the ever-changing landscape of influencer marketing. You'll learn these three things and more: Niche vs. Large Following: The success of selling products depends on a creator's audience How to negotiate...
The Importance of White Space: Building a Better Business through Reflection and Creativity
On this episode we're giving y'all advice on implementing "white space" into your business. We're sharing personal struggles with finding the time for creative reflection and how implementing white space has positively impacted our business. You'll learn these three things...
On this episode we dive into the world of storytelling with an expert who has discovered the power of primal emotions in marketing. You'll learn these three things and more: How brands that create valuable content with an emotional edge...
Direct Mail: The Old-School Approach to New Revenue with Dave Fink
On this episode of The Optimized Store Owner, we explore the benefits of direct mail and how it can be used to generate revenue in a world where social media ads are becoming more expensive. Our guest Dave, talks to...
Adam Robinson is the founder and CEO of Retention.com. Prior to this, Adam was a credit default swap trader at Lehman Brothers. After being inspired by his roommates who founded Vimeo, Adam transitioned into the tech industry and built an...